WHAT IS SEO AND WHY IS IT IMPORTANT
Increasing organic traffic is one of the main goals of an online business. This is why so many businesses seek to rank at the top of search engine preferences in specific areas. However, this is a difficult goal, since the competition and technologies are constantly changing and evolving. SEO (or search engine optimization) is the main protagonist in this, since it facilitates the “readability” of your website, increasing its visibility and consequently its ranking in Google.
At Webed we aim for the highest possible ranking of your website whether it is for a service provider or an online shop. So, let’s mention some basic practices that make up a good SEO.
1. USE THE RIGHT KEYWORDS
The start and finish of SEO are keywords. Finding the right keywords and creating content relevant to the keywords are what will ensure a good ranking in the search engines, as well as attract the desired audience.
A common mistake among businesses is the use of many popular keywords, which are not directly related to their business. This is a huge mistake, considering a part of successful SEO is creating content for the right people who are trully interested in what you have to offer.
Traffic is good, but to be effective it must be targeted. Choosing the right keywords is very important, which is why we recommend focused research around your subject or niche.
2. CREATE ORIGINAL AND RELEVANT SEO CONTENT
To maximize traffic on your website, you should aim to create interesting, relevant and above all authentic content. Search engines prefer (and display) content with a clear and precise topic, which makes it easier to extract specific information.
So create content that helps the visitor find an answer to their question and navigate easily the solutions you provide. With targeted content that answers the visitor’s questions in great detail, you are sure to stand out from the competition and rise in the google rankings.
3. OPTIMISE TITLES AND DESCRIPTIONS BASED ON SEO
The use of appropriate titles and descriptions within your website is very important for a good search engine ranking. We define the use of keywords as appropriate when they correspond to your content, services and/or products.
Titles and descriptions give search engines an idea of your page so they can unlock your content and potential audience. But apart from SEO, they must provoke the interest and attention of the visitor from the very first moment. In particular, keep your titles to 50 to 60 characters and your descriptions to 150-160 characters.
4. OPTIMIZE IMAGES
Often overlooked, yet so important. Choosing the right images can attract people from image search, increasing traffic to your website.
There are some key points to watch out for and they are:
• Adding titles and subtitles using targeted keywords.
• Use alt text to describe images.
• Avoid popular or “outdated” images.
• Choose high-definition images, but be mindful of file size.
Optimizing images not only helps convey your message more clearly, but also promotes organic interactions.
5. USE INTERNAL LINKS
The use of links within the various pages of your website, which lead to other parts of it, help improve the ranking in search engines. Internal links make it easier for search engines to understand the hierarchy of information on your website, but also the way you make it easy for visitors to access it.
Also, internal links connect pages with lower traffic to more popular ones, increasing the wider traffic of your website. But be careful when putting a link to ensure that there is no error, as this will work negatively on your SEO.
6. OPTIMIZE THE WEBSITE’S URL’S
Another very important factor for SEO is URL’s (or Uniform Resource Locator). A good URL facilitates the dissemination of information and informs search engines about the content of each page.
To create the perfect URL, make sure it is comprehensive, logically structured and always based on relevant keywords. This ensures a better ranking than if you had long and disorganized URLs.
7. FOCUS ON USER EXPERIENCE
Google regards user experience as one of the most important factors for the coveted high search ranking. That being said, if the website takes forever to load or the visitor has to refresh it to work, Google characterizes the website as not particularly user-friendly.
There are many types of problems that can cause your website to lag, including code density, “heavy” volume of photos, mediocre hosting, etc.
WHY YOU SHOULD CHOOSE WEBED SEO SERVICES
At Webed we have the experience, knowledge and expertise in creating technically sound websites with an emphasis on SEO content and design. Our goal is to create websites and e-shops that are to your liking but also have all the elements that will push your business to the top of the search engines.
Get in touch today so we can start building the business you’ve always wanted. Find us at +30 216 070 2930, in person at Artemidos 1, Glyfada or via email at info@webed.gr