Digital Marketing

Digital marketing is the efforts to promote and sell goods and services using digital media to convey advertising messages. Web sites, e-shops, social media, mobile phones, videos and emails are considered as digital media.

What differentiates digital marketing from traditional marketing is that all of these advertising channels are interconnected, online, with the final recipient of the message.
Due to this constant interconnection and communication the user receives a daily storm of advertising information. So internet marketing must find:

• the right audience to promote a product
• to identify which electronic medium will lead him to this audience
• find the right message and words to get the audience interested
• turn interest into a product market.

Immediate and rapid increase in sales, because it drastically reduces the time between customer information and the decision to buy.Allows both total and local customer targeting.It has lower costs than traditional marketing.It develops in many different contents and application channels, in order to reach the whole audience.Enables interaction with the public and increases their loyalty.It has measurable results. Leads to the optimization of all network media of the company.It has a great cumulative and increasing long-term effect on sales because:

• Digital marketing creates lead generation flows to the business and this means achieving future sales.
• Digital marketing services allow the re-approach of customers who did not buy the first time (remarketing)

We follow standard internet advertising strategies applying the S.M.A.R.T. (smart = smart in English)

Is the purpose of online advertising specific?
Measurable: is the target in e commermce measurable?
Achievable: are the goals of digital marketing achievable?
Relevant: are the objectives relevant to the long-term plan?
Timely: when will the results be achieved?

There are specific steps that every ad on the internet must follow in order to be effective, that is, to bring the maximum possible increase in sales at the lowest cost:

• General analysis of the current situation, competition and market.
• Creation of the 3 components of digital marketing:
  representative person-message-means of promotion.
• Advertising development- publishing – sharing
• Optimization (oprimazation) of the site, eshop and all electronic media in which the company will be advertised.
• Measurement of results – corrections – report.

Since all consumers are connected to a social media and browse for half to six hours a day, social media advertising is one way.
It is worth clarifying that social media marketing is done through the special platforms offered by these media. However, each platform requires adaptation and adjustment to the specific promotion made by the customer with a specific target audience, and sending a specific advertising message, which is a rather difficult and complex process.

Facebook dominates and is the perfect medium for social media marketing with 2.9 billion active followers engaging in it from thirty minutes to three hours a day:

• Advertising on Facebook is economical.
• Facebook’s advertising platform provides complete and accurate targeting of the public, with very detailed data.
• Aims to target a very specific audience.
• Allows the publication of different messages with different content.
• Helps in remarketing (re-approach) to those who interacted.
• Strengthens the message by placing a call to action.
• It greatly increases the traffic.
• The ad appears on Instagram at the same time.

We are able to suggest you and design ads on the above social media, depending on the audience you want to reach, given that processes are based on the platform offered by each medium, with the appropriate adjustments and targeting of the audience.

Many people think that email marketing is out of date, but they probably do not know that the ROI, its efficiency, can reach up to 120% four times more than other electronic advertising media.!

Creating a website or e-shop is not enough to bring you traffic, sales and profits. Promotions are needed, digital makreting is needed to achieve the desired result.The digital marketing services offered by Webed are efficient, attractive and economical.
We succeed in digital advertising because:

• we have strong knowledge of communications network
• we apply multi channel advetrisement
• we are specialized and dedicated to your success