HOW TO CREATE A STRONG LANDING PAGE FOR YOUR WEBSITE
Creating a competitive and attractive landing page for your website is not an easy task. Based on psychology, there are many elements to keep in mind when creating a landing page that satisfies the visitor.
There is no universal way to create a good landing page that pleases everyone, as there are many different factors to consider, just as there are many different customers for each business. Depending on your sector of business, you are targeting a different audience, product and/or service promotion and therefore a different call to action.
However, the importance of a landing page is indisputable, since its value translates into high traffic to your website, purchases or communication (depending on the business goal). Despite the many different factors to consider, there are some basic principles in designing your website that will definitely help you achieve your goal.
1. USE INTERESRING HEADINGS AND SUPPORTING HEADINGS
Your website’s landing page heading is the 1st thing your visitors see. That is why it is very important to clearly describe the benefits that your visitor will gain from you.
The message must be strong enough to pique their interest and keep them on your website. A good and successful heading should be understandable, magnetic and interesting.
Practically, the goal is:
- To maintain the interest of the visitor on your website
- To inform him about the products and/or services you offer
- To be short, preferably only 10 words and definitely no more than 20
In order for it to be clear and interesting, it must be concise and comprehensive. This is the reason why you need a supporting heading that explains in a few more words the meaning of the main heading. This is done either by continuing the original sentence-heading, or by analyzing it further.
The goal of the supporting heading is to be persuasive. If the main heading captures the visitor’s interest, the 2nd headline should convince them to stay on your website longer.
2. MAKE UNIQUE SALES PROPOSALS OF PRODUCTS OR SERVICES
You need to stand out from the competition with a unique selling proposal for your products and/or services. Explain to the visitor what makes you different from your competitors and what they will gain if they choose you. This should be clear and prominent on your landing page.
Simply put, you need to present a proposal that will not only pique the interest of the visitor, but will make him want to know more about what you have to offer. Set expectations and make sure you meet them.
3. POINT OUT THE BENEFITS YOU OFFER ON YOUR LANDING PAGE
Further explain the benefits of your sales proposal. You have the visitor’s attention and now is the time to show them in detail exactly how they will benefit. Whether it is a product (where we mention e.g. quality of materials, seller’s solvency, security of transactions, experience in the field) or a service (where we mention e.g. know-how, experience, expertise, previous projects), the customer must feel that he will directly or indirectly benefit from his choice.
Include FAQs, short texts or offers that will leave the visitor with the maximum understanding of what you offer (and why it interests them). If you choose text, use bullet points for maximum clarity.
4. USE SEO FRIENDLY IMAGES AND VIDEOS
With explanatory images and/or videos on your landing page, it becomes easier to navigate your website and adds to the user experience, since the visitor immediately understands what to expect. The expression “a picture is worth a thousand words” is worth remembering, but of course let’s not forget to put some words too!
When choosing images, we always choose photos relevant to the product or service, large in size and high resolution. Images are especially important if it is physical products.
5. SHOW REVIEWS OF SATISFIED CUSTOMERS
By posting reviews from satisfied customers, you add another reason for the visitor to choose you! Perhaps one of the most important factors in convincing the undecided visitors is showing them that previous customers were satisfied by your products and/or services.
Also, when promoting a sales proposal, new visitors are more likely to choose it too if they see that others have chosen it and benefited. Other forms of evaluation can be:
- numbers of registered users
- comments on social media
- awards in organizations
- certificates
6. ADD A REINFORCEMENT STATEMENT IN THE MIDDLE OF YOUR LANDING PAGE
When using the term “reinforcement” we mean a title that is in the middle of your landing page and its goal is to keep the interest of the visitor throughout his browsing on your page. Practically, it should enhance the heading and the curiosity of the visitor scrolling down your landing page.
7. INCLUDE THE FAMOUS CALL TO ACTION
A call to action can either prompt the visitor to take a specific action, or be a separate button/link that takes them to another page to take the desired action. In addition to its use in prompting customers to take some form of action, the call to action is very helpful in tracking conversion rates.
As a business owner, you definitely want to see the results of your marketing campaigns, website design, and advertising. This is why placing a call to action on the landing page of your website is so important.
A call to action should be attractive, encouraging and persuasive. Use bright colors and make it pop. Ideally, place it under your images/photos or under your ratings!
WHY YOU SHOULD CHOOSE WEBED TO CREATE YOUR LANDING PAGE
The landing page of a website is the customer’s first contact with your business. It’s where you send customers when you create ads. And above all, it is the first stage to proceed (or not) to a purchase or (if it is a service) to some form of communication.
The elements we mentioned are some key factors for a landing page that keeps the visitor, entices and wins them over. If you also want a website specially configured to attract the visitor, to be high in search engines ranking (based on SEO) and to suit your preferences, you are in the right place.
At Webed we are fully equipped for website design and website development that prioritize your wants and needs, easily, quickly and always with efficiency in mind. Contact us today at 21 6070 2930 or find us at Artemidos 1, Glyfada to achieve your business goal!