WHY SHOULD YOU MAKE ADS FOR YOUR BUSINESS IN 2023
Sponsored ads for your business are an integral part of any successful marketing strategy in 2023. Why, you might ask?
1. ORGANIC TRAFFIC ON SOCIAL MEDIA IS NOT AS EFFICIENT ANYMORE
By “organic”, we mean the results you see on your website or social media through unsponsored posts and stories. In recent years, however, we have seen an increasing decline in their efficiency.
The solution for most businesses is to increase their exposure on social media through sponsored ads and therefore to allocate an increasingly large budget for advertising-marketing.
Nevertheless, of course, we should not underestimate the value of organic posts since every successful advertising campaign must lead to a page/account with consistent, interesting, quality content that will win over the visitor as soon as he sees it.
2. ADVERTISING IS AFFORDABLE AND RESULTS ARE MEASUREABLE
An important benefit of sponsored ads is the targeted audience, with the budget you want and with measurable results. The cost of each advertising campaign is fully dependent on:
- the type of advertising
- the competition
- the impact you want to have
Although they only take a few minutes to create, ads are a very important tool for tracking a business’s popularity, demand and competition.
You simply set the budget you wish, bearing in mind that each type of advertisement has different financial requirements to yield maximum results.
3. YOU CAN HAVE HIGHLY TARGETED CAMPAIGN FOR YOUR AUDIENCE
Ads can be specifically targeted to reach users who:
- They are interested in your brand/online business/services.
- They match the characteristics of your typical customer or consumer.
- They are in the right geographical place.
This is something that can’t be done with organic posts and stories since ad platforms come with powerful automations.
Based on analytics and keywords, the platforms see the parameters you set (geographic data, interests, searches) and adjust your ads to reach your most likely customer.
4. LEARN FROM YOUR AUDIENCE AND EVOLVE
Perhaps the most important thing a business gains from advertising is the ability to track its reach, adjust content and learn from its audience.
On almost all platforms you can create multiple versions of an ad, tweaking some parameters until you find the right (and most effective) audience. After all, the goal is maximum interaction, whether this translates into a purchase or communication.
The collected data help optimize the message you want to convey and you gain a better understanding of your audience. Data collection itself is much faster and easier from sponsored ads than from organic posts and stories.
5. SHOW YOUR CONTENT ON MULTIPLE DIFFERENT PLATFORMS
There are plenty of channels to advertise your business. Depending on the type of ad, you can gain either your frequent exposure on various platforms or user searches on Google.
In 2023, all social media have space available for sponsored ads. In summary, we mention:
- Snapchat
- YouTube
- TikTok
Therefore, you have multiple platforms to market to according to the audiences, ages and interests that suit your business. Of course, this does not mean that you should aim for visibility on all platforms. Tailor your ads to the platforms your audience is most likely to be on.
6. RETARGET YOUR AD CAMPAIGNS ON NEW AUDIENCE
When a user visits your website, clicks a link or interacts with your business, you can create a new retargeted campaign just for them.
These advertising campaigns are therefore aimed at users who have shown an immediate interest in your business and they display your content to them so that they do not forget it. This way, you always stay in the mind of your potential customers, as well as those who regularly show their interest.
7. IMPROVE YOUR POSITION IN GOOGLE RANKING
Have a new business or website? Do you have an old website that is not ranking well in Google?
If your website does not appear on the first page of Google results, then with advertisements you can strengthen your online presence by using the appropriate keywords.
Organic traffic to your website naturally creates good traffic, but producing quality content takes time and consistency. So as long as you build good SEO content for your website and create an attractive Google My Business (with an emphasis on reviews), you can use ads for extra performance.
At this stage, of course, it is worth mentioning that for the promotion of a new website in Google, we should not rely only on advertisements, but also on the creation of a SEO friendly website.
WHY CHOOSE WEBED FOR YOUR ADS
In conclusion, we can say that advertisements are now an indisputable part of every successful marketing and sales strategy. There are many features, display platforms and types of advertising to showcase your business and here at Webed we know exactly the benefits, features and requirements we can have from each.
Our goal is to create comprehensive proposals, tailored to your needs and desires, to get your business exactly where you want it. We suggest methods of promoting your business, we take over any part of the process that interests you (like organic posts, ads, articles) and monitor their progress to draw clear and meaningful conclusions.
Our knowledge in SEO and web design enables us to offer you even more extensive solutions in terms of website, content, structure and advertising approach. Contact us today at 21 6070 2930 or find us at Artemidos 1, Glyfada to achieve your every business goal!