7 things you might not know about digital marketing
Digital marketing has conquered the world of business and consumers, having become an integral part of every successful strategic development and evolution of the purchasing sector. There is however much that most people do not know about this fascinating field. Let’s take a look at some of them:
1. What exactly is Analytics?
Data analytics is a key component of digital marketing. Using analysis tools, the most well-known being Google Analytics, you can monitor the behavior of users on your website in detail.
This includes identifying the most popular pages within your website, the bounce rate between them, traffic sources (where they found and “clicked” on your website) and more. By analyzing this data, you can adjust your strategy for improved performance in both your ads and your organic results.
2. What does “voice search” mean?
Voice search is entering digital marketing in a big way. Instead of typing keywords, users ask voice assistants/apps. This means adapting your website content to match the way people speak, while maintaining the prestige and eloquence of a well-designed website.
As technology evolves, mobile technology in particular, so does the need to be aware of the best ways to be relevant and efficient grows, in the changing social-economic-technological environment.
3. Give time and substance to your website content
Content indeed is of utmost importance, but only when it is targeted and properly structured. What does this mean exactly? It means it must be focused on your audience.
By analyzing the preferences and needs of your individual potential customer, you can create content that really interests them, thereby improving your reach and/or sales.
4. Is social media really that important?
The answer is yes. Regardless of the sector in which your business operates, social media unlocks a wide range of opportunities and possibilities both in advertising your business and in its development.
However, social media is not only about posting images and stories. They offer the opportunity to connect with your audience, interract, answer questions and build trusting relationships with your customers.
5. Ensure a pleasant visitor experience on your website
User experience is essential to both you and your business, and to Google. You need to ensure that your website is easy to use, has fast loading time and offers attractive/interesting content.
This increases the likelihood of potential customers returning and therefore choosing your website/business. This contributes to your development and also to the better ranking of your website in Google, since Google considers the user experience as one of the most important factors when placing a website in a high position in search engines.
6. The famous SEO
Search engine optimization (SEO) is the process of improving your website and is related to the aforementioned high ranking in the results of search engines such as Google. It is the most important parameter for the greater visibility of your website and attracting a larger audience.
Understanding the basics of SEO, such as using the right keywords, creating high-quality content and optimizing metadata, is critical to your successful online presence.
7. What is remarketing?
Remarketing is a strategy that allows you to re-reach users who have visited your website but haven’t made a “conversion”, like purchasing a product or signing up. This is achieved through advertisements that appear on other parts of the internet that these users visit.
Remarketing is based on the idea that users who have had some kind of interaction with your website are more likely to respond positively to a new opportunity for interaction. This is an important feature and a great opportunity to increase your sales and grow your customer base.
Why choose Webed for the digital marketing of your business
In conclusion, there are many things that you may not know about digital marketing, but what is certain is that it plays a catalytic role in developing your business.
At Webed, we have the knowledge, experience and expertise to offer you complete digital marketing proposals, tailored to your needs and desires to get your business exactly where you want it.
Our knowledge of SEO and web design enables us to offer you even more extensive solutions in terms of website, content, structure and advertising approaches. Contact us today at 21 6070 2930 or find us at Artemidos 1, Glyfada to achieve your every business goal!