7 things you might not know about digital marketing
Digital marketing has conquered the world of business and consumers, having become an integral part of every successful strategic development and evolution of the purchasing sector. There is however much that most people do not know about this fascinating field. Let’s take a look at some of them: 1. What exactly is Analytics? Data analytics is a […]
Main differences of SEM (search engine marketing) and SEO (search engine optimization)
Promoting your website to search engines can be achieved with two different approaches: Search Engine Marketing (SEM) and Search Engine Optimization (SEO). More specifically, SEM is a method of paid advertising where you place your website at the top of search engine results. In essence, you pay for every click you receive (pay-per-click or PPC). Therefore, your […]
Common mistakes when building a website in 2023
Building a website is a necessary process for businesses that wish to have a strong online presence. It’s the storefront that reflects your business and helps your visitors become customers. However, building a website hides some pitfalls that can easily lead to mistakes, despite your knowledge of the business and its needs. So let’s look at the most […]
Building a user-friendly website in 2023
Building a website is essential for every business in 2023. It contains all the useful information of your business, a distinct slogan, your logo and interesting content. But if it’s not user-friendly, it won’t attract the audience you want. But what does “user friendly” mean? The term refers to the ease with which a visitor can navigate your website. […]
Tips for creating an e-shop in 2023
Creating an e-Shop is one of the most economical and effective ways to expand your business and establish your online presence. The ease of use of an online business and the ability to reach a global audience makes e-shops an attractive option for both businesses and consumers. Let’s look at some of the basics for […]
Questions about domain name and web hosting when building a website
There is a certain confusion when talking about domain name and web hosting and the costs they entail when building a website or online store. Some people think that domain name and web hosting are the same. Some know they are not the same, but don’t know exactly what each does. So, let’s examine in […]
5 basic points when building your website
Building a website is the first step for any successful business that wants to be seen and prevail both on and off the internet. A website ensures new customers, 24-hour advertising of your business and possibilities of actual advertising through Google Ads. But what are the key ingredients for a successful website that keeps the […]
Why is building a website for your business a necessity in 2023
Wondering if your business really needs a website? Building a website is a very important step for the development of your business and for the possibilities it offers now and in the future. So, let’s see in detail why every business benefits from building a website. 1. A website increases the credibility of your business […]
What is Digital Marketing and why is it so important?
Digital marketing allows you to reach a wider audience than more traditional marketing strategies, but also to target better your potential audience. In addition, it is more financially and practically manageable, since you have full control over shaping and reshaping your budget based on measurable results and efficiency. There are many types of digital marketing […]
WHY SHOULD YOU MAKE ADS FOR YOUR BUSINESS IN 2023
Sponsored ads for your business are an integral part of any successful marketing strategy in 2023. Why, you might ask? 1. ORGANIC TRAFFIC ON SOCIAL MEDIA IS NOT AS EFFICIENT ANYMORE By “organic”, we mean the results you see on your website or social media through unsponsored posts and stories. In recent years, however, we […]
